Industry undertook 5-12% price hikes driven by BEE revisions and commodity inflation We interacted with 31 dealers across states to assess demand momentum, pricing trends, the impact of recent BEE revisions, and brand-level feedback in the RAC segment, particularly in the context of ongoing summer season and expectations of incremental demand. Our interactions suggest demand remained healthy through post 15th Apr'26 and early May'26, but softened toward the end of May due to expected onset of monsoon. Most brands implemented price hikes to offset higher input costs...