India’s life insurance industry saw an increase in new business premiums in July 2025, with total collections up by 22.4% YoY to INR 389.6 Bn, compared to INR 318.2 Bn in July 2024, despite LIC reporting a decline of 10.1% YoY in number of policies sold, majorly driven by changing customers dynamics and industry-wide challenges, including regulatory changes, economic conditions, and shifting consumer references.