Background: TBVF is one of the India's largest fitness chain and holds ~10% market share. TBVF has over 198 health clubs and gyms across 85 cities and towns of India and Sri Lanka with member base of over 200,000+. They have 103 owned gyms, 9 gyms subsidiary, 20 gyms Associates, 18 Franchisee gyms, 20 Power World Gyms, Zorba (3) and 25 HI-FI format gyms. Geographic distribution of gyms: West (37%), North (22%), South (36%) and East (5%). Urban, semi-urban mix's of gym: Tier...