Endurance Technologies listed at Rs. 572, a 21% premium today on the markets, against an issue price of Rs. 472 per share. Endurance had received a universal thumbs-up from analysts and brokerages, due to its dominance in its sector and high operating margins. The initial public offering (IPO) was oversubscribed 43.84 times.

A consolidation has begun in India's online travel industry, with MakeMyTrip buying Ibibo in an all-stock deal worth $720 million. The new company according to Morgan Stanley, is now worth $1.8 billion. This brings Goibibo, Ryde, Redbus and RightStay all under a single brand umbrella, making it a dominant player in the online travel booking space. The company will be taking on smaller startups like OYORooms. 

The government is proposing a new central 'cess' on 'sin goods' to address any tax losses states are likely to face from implementing the GST. These products would include luxury cars, aerated drinks, tobacco and paan masala. States are likely to bristle at the new central government cess that would be separate from the tax pool.

Flipkart and Amazon keep arguing on which metric counts: The two e-commerce players are fighting over who got first rank during the festival sales. Amazon insists that GMV (gross merchandise value) - by which Flipkart ranked first in festival sales - is the wrong metric to consider, and that gross merchandise sold, in which Amazon leads, is the more important number.  

Photo of the day: Shopping for bangles on the eve of the Karva Chauth festival in Jammu. Guardian