Debt to equity conversion should aid deleveraging efforts. However, IDEA needs to work on increasing net additions and reducing churn rate of existing base. Hence, we provide HOLD rating on the stock with a rolled forward TP of Rs. 11.8 based on 9.7x FY24E EV/EBITDA. Topline sees small gains; Margins shrink on higher costs Q3FY22 consolidated revenue grew 3.3% QoQ to Rs. 9,717cr (-10.8% YoY) aided by gradual enhancement in ARPU levels (+5.5% QoQ to Rs. 115). However, overall subscriber base declined further to 247.2mn (vs. 253mn in Q2FY22), with the blended...