Background: M&M; is the market leader in UV and tractors, with a market share of 38.6% and 41% respectively. It also has a presence in 2 - wheelers, 3 & 4 Wheel LCVs, M&HCVs; (Mahindra Navistar JV) segment. Ssangyong, its subsidiary in South Korea is focused on the SUV segment in global markets. The company operates in two main segments : Automotive and Farm Equipment Segment -FES . Apart from core auto business, M&M; has subsidiaries/associates in various businesses like IT (Tech Mahindra & Mahindra Satyam), NBFC (M&M; Finance), auto ancillaries (Mahindra Forgings, Swaraj Engines), hospitality (Mahindra Holiday & Resorts),...