V-Mart follows a cluster based approach of adding stores within a radius of 50-100 km. This gives it better economies of scales, supply chain efficiencies and better understanding of fashion needs of the specific region The company, over the last two years, has expanded its reach in the interior parts of the country by opening stores in tier IV cities (~12% of total stores) Conference call highlights: We attended the V-Mart conference call with regard to its acquisition of Unlimited' store brand from Arvind Fashions. The key highlights...