BJE - Play on mass market Appliances ................................................................. 4 Story in charts ........................................................................................................ 5 BJE well placed to capture uptick in demand ........................................................ 6 Mass market positioning to capture uptick in demand ........................................ 6 Appliances (60% of CP sales): Distribution expansion & product differentiation key to growth ............................................................................... 7 Fans (26% of CP sales): Grow faster than the market; recoup lost market share ...................................................................................................... 8...