Historically revenues have grown at a CAGR of 6% in FY17-20 mainly led by 6% CAGR in pricing. However, the company's paid subscribers have remained flat mainly due to high pricing and focus on metro cities. Nevertheless, over the years, increase in online penetration has led to subscriber growth across tiers. Hence, the company is now focusing on Tier II and Tier III cities to drive subscriber growth. In addition, it is now focusing on increasing market share in the north (that we believe is equally distributed among competitors) and increasing conversion of active (that has grown at...