Polycab is India's leading manufacturer of Cables & Wires with an 18% market share in the organised market with a phenomenal distribution reach spanning over 3500 dealers and distributors covering over 1.25lac retail outlets. With a highly diversified product mix, Cables & Wires accounts for 85% of its 88bn Revenues and despite being a late entrant in the FMEG ( Fast Moving Electrical Goods) segment, Polycab has been able to grow this business at a scorching pace of 43% CAGR over the past five years despite operating in a highly competitive landscape. Polycab has successfully transitioned its 20% ROE business from being a B2B business to a B2C business by leveraging its tremendous brand equity through innovative ASP strategies and CRM...