Increased technology in the delivery of alcohol brings a better experience for customer and also shifts consumer behaviour (more acquisition of new customers and lowering the social stigma attached to alcohol). Historically there had been 60-70000 outlets for liquor compared to a distribution reach of several millions for FMCG companies. E-commerce channel would help drive liquor penetration among the vast potential customer base in India. Expect normalisation of liquor sector from H2 onwards Post relaxation of lockdown, various state governments in light of stressed...