The cogs of this flywheel include (a) Real estate choices (we mapped networks across income profiles and population density of 460+ districts), (b) Assortment/mix and pricing (across 1,50,000 SKUs), (c) Financial position of 40+ retailers. Despite the huge opportunity, food & grocery (F&G;) and Apparel exhibit divergent trends. While F&G; is consolidating, Apparel is gradually fragmenting. Both trends make it imperative to identify whos got the proverbial flywheel (momentum) moving.