On the customer front, for products, company is concentrating on aims to keep customers abreast of new season launches and engage them with offers such as (a) priority for EOSS (end of season sale), (b) exclusive discounts, and (c) co-branded credit cards. The First Citizen program has resulted in an increase in SHOPs sales mix and average bill size of customers. program for premium customers is also gaining traction with an increase in the bill size. With an aim to increase revenue contribution to 15% (13.6% currently) from the Personal Shopper initiative, management is planning to boost the strength of its existing personal shoppers force from 250 heads to 300 heads. SHOP aims to increase Private Label contribution to 15-20% over the next 3-4 years from 13% currently. Improving mix of margin-accretive Private labels, Beauty segment contribution along with higher SSSG should improve SHOPs EBITDA margin.