Background: TTKPT broadly operates under 3 major segments - Pressure Cooker & Pans, Non-stick Cookware and Kitchen Electric Appliances. TTKPT enjoys high brand recall and they spend ~7.2% of their annual sales for brand building and promotional activity, which enables them to dominate most of the segments in which they operate TTK's volume / value market share (in general trade) for pressure cookers was 28% / 33% respectively and in cookware volume / value stood at 33% / 40% respectively. In glass stove / mixer grinder and induction cook top it stood at 18% / 8% / 29% respectively. TTKPT has network of 65,000 outlets (direct touch point:...