Top picks in FMCG: Jubilant FoodWorks and Marico Our FMCG coverage universe is expected to deliver 11/12% YoY revenue/EBITDA growth in 4QFY19 (vs. 10/15% in 4QFY18 and 12/11% in 3QFY19). Highly anticipated acceleration in rural demand is delayed despite Govts fiscal stimulus drive and run-up to general elections. Rural growth is now growing at par with urban vs. recent peak of 1.3x and long term average of 1.5x. As per management commentary, liquidity in rural markets has not spiked as expected during the run-up to general elections, hence acceleration in consumption did not come through. On the other hand, urban growth continues to be healthy driven by robust growth in modern trade and e-commerce.