Relaxo has enormous advantage because of its market positioning in the Indian footwear industry. It is mostly present in value segment where there is not much competition except VKC and Paragon who are based in southern markets where Relaxo has very less exposure. With most of the domestic companies concentrating on mass and mid segments and international players such as Nike, Puma and Reebok concentrating on premium segment, there is no real threat for Relaxo as far as competition is concerned.