HDFC AMC has been the most profitable asset management company in India in terms of net profits since FY13. With a total AUM of Rs2,919bn as of March 2018, it commands a market share of 13.7% in the industry. The AMC offers a large suite of savings and investment products across asset classes which currently includes offering of 133 schemes classified into 27 Equity-oriented schemes, 98 Debt schemes, 3 liquid schemes and others. It is a play on fundamental transformation in the Indian savings environment. Household savings are witnessing a shift from physical assets to financial assets. The share of financial savings as a proportion of household savings has increased...