HDFC Asset Management Co. Ltd. (HDFCAMC) operates as a joint venture between HDFC and Standard Life Investments Ltd. HDFCAMC has been the most profitable asset management company in India in terms of net profits since FY13, according to CRISIL. HDFCAMC had a total AUM of `2.91trn as of 31st March, 2018. HDFCAMC has been the largest asset management company in India in terms of equity AUM since FY11 and has consistently been among the top two asset management companies in India in terms of total average AUM since August 2008. HDFCAMC's proportion of equity oriented AUM to total AUM was at 51% as of 31st March, 2018 which was higher than the industry average of 43%. As equity-oriented schemes...