Farm Equipment Segment Day : The Upside of Rise On 26 Jun'18, we attended M&M;'s Farm Equipment Segment (FES) day, highlighting the upside to Mahindra Rise strategy, which would be driven by an increase in a) the domestic tractor market share, b) revenue share from global operations, and c) revenue from the farm machinery category. The company intends to increase its domestic tractor market share from 43% to 50%, supported by the new affordable Trakstar brand, mechanisation of the horticulture segment and growth in the high horsepower (hp) segment. The company views its current global market share of <2%, favourably and as an opportunity to increase its...