Coimbatore-based Jayem Automotives, in a strategic association with Tata Motors, is planning to launch electric cars known as the 'Neo'. In March this year Tata Motors annaounced the launch of JT Special Vehicles Pvt Ltd, a 50:50 JV with Jayem Automotives for development of special performance vehicles.While confirming the development, the company refused to provide further details. Tata Motors officials were not immediately available for a comment.The 48-volt Neo will be assembled and marketed by Jayem Auto, and is designed to run 150 kms with air-conditioning, on full charge.J Anand, MD Jayem Automotives Pvt Ltd said, "The Neo is powered by an electric drive system developed and supplied to Jayem by Electra EV, a technology company which develops and produces electric drive systems. The first batch of cars will be supplied shortly." The development comes at a time when the government has set an ambitious target of having only electric cars by 2030. Jayem is a new age automotive...