Aditya Birla Fashion & Retail (ABFRL) had launched men's innerwear and athleisure SKUs in FY17 under Van Heusen brand in South India (Chennai, Bengaluru & Hyderabad). The company has now embarked on a national rollout of the innerwear and athleisure range that will be available across 7000+ multi brand outlets (MBOs) and 30+ exclusive Van Heusen innerwear outlets. The range will be also available across 250 Van Heusen exclusive outlets and 300 Planet fashion stores. The management intends to replicate the performance of Jockey and emerge as the No. 2 player...