ICICI Prudential Life is amongst the earliest and also the largest private life insurers in the country in terms of life insurance premium collected and AUM as of FY16. The life insurer beats it's nearest competitors by a healthy margin on key parameters of life insurance business: a) RWRP (retail weighted received premium) market share of 11.3% (9.7% SBI Life), b) Average premium per policy Rs85,607 (Rs45,712 Max Life), c) and a healthy 13th and 49th month persistency of 82% and 62% respectively (82% and 71% for Kotak Old Mutual Life) (for a more detailed comparison, see page 2). That life insurance is under penetrated in India and therefore offers strong growth...