As per data released by Bizom, the sales of the FMCG sector in Q2FY24 declined by 2.3% YoY, an improvement from the previous quarter’s decline of 4.6% YoY. Urban sales decline was at 0.6% YoY (vs. a decline of 4.7% YoY in Q1FY24) while rural sales decline was at 3.1% YoY (vs. a decline of 4.6% YoY in Q1FY24). Beverages (-12.1% YoY) and commodities (-14.9% YoY) were laggards in terms of YoY sales, while Home care saw the highest growth at 16.8% YoY, followed by confectionary at 9.0% YoY, packaged food at 7.3% YoY and personal care at 0.9% YoY.