On the face of it, the acquisition of Sanghi Industries (SIL) by Ambuja Cements (ACEM) comes across as industry consolidation. However, we view it as a catalyst to start price war in West India given – a) SIL’s sales volumes stand at just 2-2.5mn tonnes p.a. as against cement capacity of 6.1mtpa and clinker capacity of 6.6mtpa; b) with AdaniGroup’s expertise in port logistics and ACEM’s strong brand presence in West India, we see huge scope for ACEM to run SIL units at optimal capacity.