As per data released by Bizom, the sales of the FMCG sector in Q1FY24 saw a decline of 4.6% YoY, after seeing a growth of 14.1% YoY in Q4FY23E and 7.8% YoY in FY23E. For Q1FY24, rural and urban were both lower and declined by 4.6% YoY and 4.7% YoY, respectively.