However, management is confident on containing the higher cost if growth exceeds 20%. IIM Jobs and LinkedIn are the major competitors in the space. While growth has been on an uptrend over the past few quarters led by a low base, the recent liquidity crunch and the caution ahead of the general elections will have a near-term impact on the real estate sector. Revenue contribution from builders stands at 45%, while the broker market is showing good traction due to high growth trajectory in the resale and rental market. Apart from that, there has been broad-based traction in this space. While the top 9 cities contribute majority of revenue, the sales teams are now focusing more on tier II cities. Overall growth should exceed 25% YoY. Facebook and Google are the major competitors (apart from MagicBricks). Currently, Facebook and Google are doing more business than 99acres and MagicBricks combined.