Building a healthy market leadership position: Talwalkars is maintaining itsmarket leadership in the organized sector with almost 12.3% of the market share. The organized sector constitutes almost 28% of the total market where as the unorganized sector constitutes 72% which implies a huge potential for growth. The company is offering a wide range of products and services such as Gym, alternative therapies such as Nu form, TranZform, Zumba (dance fitness program) and Nutrition program Reduce.