HDFC Asset Management Company Limited (HDFC AMC) operates as a joint venture between HDFC and Standard Life Investments Ltd. The company had total AUM of ` 2.92 tn (second largest with market share of 13.7%) as of FY18 with profits growing every year since the first full year of operations in 2002. In terms of equity oriented AUM and individual customer proportion, HDFC AMC has consistently been the largest AMC of India with market share of 16.8% and 15.7% respectively as on FY18. HDFC AMC has consistently been the most profitable AMC in India since FY13 owing to high proportion of equity oriented AUM, cost efficiency and diversified product mix distributed through a multi-channel distribution...