Brokerage Research Reports
Brokerage Research Reports
TREND | 27 Jul 2018
Chola Wealth Direct
Sector: Consumer Discretionary /Mid-Cap | Earnings Update 1QFY19 Background: TTKPT broadly operates under 3 major segments - Pressure Cooker & Pans, Non-stick Cookware and Kitchen Electric Appliances. TTKPT enjoys high brand recall and they spend ~7.2% of their annual sales for brand building and promotional activity, which enables them to dominate most of the segments in which they operate. TTKPT has a market share of ~60% in the outer-lid pressure cooker, ~15% in inner-lid pressure cooker within the organised market and in Induction cook-top space they enjoy a market share of about ~25%. 80% of sales are from products introduced in the last 3 years. TTKPT has network of 65,000 outlets (direct touch point: 16,000) in India. They compete with major players like Bajaj Electricals, Hawkins, Preethi, Philips, Sunflame, Faber, Elica etc....
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