Bikaji Foods International was originally incorporated as Shivdeep Industries at Bikaner on October 6, 1995. It is a fast-moving consumer goods brand with an international footprint, selling Indian snacks and sweets. The product range includes six principal categories: bhujia, namkeen, packaged sweets, papad, western snacks and other snacks, which primarily include gift packs (assortment), frozen food, mathri range, and cookies.