Ravelcare was incorporated on November 29, 2018. The company operates a digital-first distribution model in the beauty and personal care segment, offering haircare, skincare, and bodycare products through a D2C approach supported by e-commerce and data-driven development. Its products are sold via its website, major online marketplaces, and quick-commerce platforms, with international expansion into the UAE, Australia, Canada, Germany, the USA, and Saudi Arabia in FY25