B.A.G.Convergence was incorporated on April 11, 2007. The company, founded in 2007 with news24online.com, expanded with hindi.news24online.com and e24bollywood.com to cater to diverse audiences. Over the years, it adapted to digital trends, shifting from desktop to mobile platforms, launching News24 and E24 apps, and leveraging partnerships and aggregators to build revenue and brand recognition