Flair Writing Industries is the largest player in the pen segment, reporting a revenue of Rs 754.2 crore in FY23 from the pen writing instruments segment in India. Its product range includes a variety of pens (ball pens, fountain pens, gel pens, roller pens, and metal pens), which represent its largest category in terms of the number of products offered. Additionally, the company offers stationery products (mechanical pencils, highlighters, correction pens, markers, gel crayons, and kids’ stationery kits) and calculators.