Kathryn McKeon's most recent trade in Vital Farms Inc was a trade of 21,442 Employee Stock Option (right to buy) done . Disclosure was reported to the exchange on Aug. 15, 2025.
| Stock | Client Name | Client Category | Action | Reported to Exchange | Quantity | Post Transaction Holding | Traded % | Avg. Price | Value | Security Type |
|---|---|---|---|---|---|---|---|---|---|---|
| Vital Farms Inc | Kathryn McKeon | CMO and GM, Butter | Exercise or conversion of derivative security received from the company (such as an option) at price $ 0.00 per share. | 15 Aug 2025 | 21,442 | 10,721 | - | - | Employee Stock Option (right to buy) | |
| Vital Farms Inc | Kathryn McKeon | CMO and GM, Butter | Sale of securities on an exchange or to another person at price $ 49.08 per share. | 15 Aug 2025 | 21,442 | 37,513 | - | 49.1 | 1,052,373 | Common Stock |
| Vital Farms Inc | Kathryn McKeon | CMO and GM, Butter | Exercise or conversion of derivative security received from the company (such as an option) at price $ 15.31 per share. | 15 Aug 2025 | 21,442 | 58,955 | - | 15.3 | 328,277 | Common Stock |
| Vital Farms Inc | Kathryn McKeon | CMO and GM, Butter | Sale of securities on an exchange or to another person at price $ 47.59 per share. | 15 Aug 2025 | 12,005 | 37,513 | - | 47.6 | 571,318 | Common Stock |
| Vital Farms Inc | Kathryn McKeon | CMO and GM, Butter | Payment of exercise price or tax liability using portion of securities received from the company at price $ 29.32 per share. | 13 Mar 2025 | 1,500 | 49,518 | - | 29.3 | 43,980 | Common Stock |
| Vital Farms Inc | Kathryn McKeon | CMO and GM, Butter | Payment of exercise price or tax liability using portion of securities received from the company at price $ 31.60 per share. | 10 Mar 2025 | 1,683 | 51,018 | - | 31.6 | 53,183 | Common Stock |
| Vital Farms Inc | Kathryn McKeon | CMO and GM, Butter | Payment of exercise price or tax liability using portion of securities received from the company at price $ 32.04 per share. | 10 Mar 2025 | 1,426 | 52,701 | - | 32.0 | 45,689 | Common Stock |
| Vital Farms Inc | Kathryn McKeon | CMO and GM, Butter | Grant, award, or other acquisition of securities at price $ 0.00 per share. | 03 Mar 2025 | 7,924 | 54,127 | - | 0 | Common Stock | |
| Vital Farms Inc | Kathryn McKeon | CMO and GM, Butter | Exercise or conversion of derivative security received from the company (such as an option) at price $ 3.67 per share. | 17 Jan 2025 | 12,300 | 58,503 | - | 3.7 | 45,200 | Common Stock |
| Vital Farms Inc | Kathryn McKeon | CMO and GM, Butter | Sale of securities on an exchange or to another person at price $ 44.05 per share. | 17 Jan 2025 | 12,300 | 46,203 | - | 44.1 | 541,815 | Common Stock |
| Vital Farms Inc | Kathryn McKeon | CMO and GM, Butter | Exercise or conversion of derivative security received from the company (such as an option) at price $ 0.00 per share. | 17 Jan 2025 | 12,300 | 0 | - | - | Employee Stock Option (right to buy) | |
| Vital Farms Inc | Kathryn McKeon | CHIEF MARKETING OFFICER | Sale of securities on an exchange or to another person at price $ 42.08 per share. | 13 Jan 2025 | 12,300 | 46,203 | - | 42.1 | 517,584 | Common Stock |
| Vital Farms Inc | Kathryn McKeon | CHIEF MARKETING OFFICER | Exercise or conversion of derivative security received from the company (such as an option) at price $ 0.00 per share. | 13 Jan 2025 | 12,300 | 0 | - | - | Employee Stock Option (right to buy) | |
| Vital Farms Inc | Kathryn McKeon | CHIEF MARKETING OFFICER | Exercise or conversion of derivative security received from the company (such as an option) at price $ 3.25 per share. | 13 Jan 2025 | 12,300 | 58,503 | - | 3.2 | 39,927 | Common Stock |
| Vital Farms Inc | Kathryn McKeon | CHIEF MARKETING OFFICER | Payment of exercise price or tax liability using portion of securities received from the company at price $ 22.97 per share. | 22 Mar 2024 | 60 | 46,203 | - | 23.0 | 1,378 | Common Stock |
| Vital Farms Inc | Kathryn McKeon | CHIEF MARKETING OFFICER | Payment of exercise price or tax liability using portion of securities received from the company at price $ 20.98 per share. | 13 Mar 2024 | 928 | 46,263 | - | 21.0 | 19,469 | Common Stock |
| Vital Farms Inc | Kathryn McKeon | CHIEF MARKETING OFFICER | Grant, award, or other acquisition of securities at price $ 0.00 per share. | 10 Mar 2024 | 20,724 | 47,191 | - | 0 | Common Stock | |
| Vital Farms Inc | Kathryn McKeon | CHIEF MARKETING OFFICER | Payment of exercise price or tax liability using portion of securities received from the company at price $ 20.51 per share. | 10 Mar 2024 | 1,679 | 26,467 | - | 20.5 | 34,436 | Common Stock |
| Vital Farms Inc | Kathryn McKeon | Chief Marketing Officer | Payment of exercise price or tax liability using portion of securities received from the company at price $ 13.98 per share. | 22 Mar 2023 | 59 | 27,853 | - | 14.0 | 825 | Common Stock |
| Vital Farms Inc | Kathryn McKeon | Chief Marketing Officer | Grant, award, or other acquisition of securities at price $ 0.00 per share. | 10 Mar 2023 | 11,430 | 28,205 | - | 0 | Common Stock | |
| Vital Farms Inc | Kathryn McKeon | Chief Marketing Officer | Payment of exercise price or tax liability using portion of securities received from the company at price $ 15.48 per share. | 10 Mar 2023 | 1,444 | 16,775 | - | 15.5 | 22,353 | Common Stock |
| Vital Farms Inc | Kathryn McKeon | Chief Marketing Officer | Payment of exercise price or tax liability using portion of securities received from the company at price $ 13.44 per share. | 22 Mar 2022 | 72 | 18,219 | - | 13.4 | 968 | Common Stock |
| Vital Farms Inc | Kathryn McKeon | Chief Marketing Officer | Grant, award, or other acquisition of securities at price $ 0.00 per share. | 10 Mar 2022 | 17,564 | 18,291 | - | 0 | Common Stock |