Imagine Marketing Ltd. IPO Details
Imagine Marketing was incorporated on November 1, 2013. boAt, launched in 2015, is India’s largest branded personal audio company. It offers audio, wearables, and charging products designed for young, tech-savvy consumers. Over time, boAt has become synonymous with innovation and style in the audio category
| Bidding Dates |
|---|
| To Be Announced |
| Minimum Investment | Minimum Lot | Maximum Lot | Lot Size | Number of Shares | Issue Price Band | Post Issue Promoter Holding % | Issue Size | IPO Document |
|---|---|---|---|---|---|---|---|---|
| - | - | - | - | 0 | - | - | ₹15,000.0 M | DRHP DOC |
Imagine Marketing issue details
Imagine Marketing IPO issue size is ₹ 15,000.0 M
| Day | Retail Individual Investor | HNI (NII) Investors | Qualified Institutional Buyers |
|---|---|---|---|
| Category Reservation | 10% | 15% | 75% |
Imagine Marketing IMPORTANT IPO DATES
| Issue Open Date | - |
| Issue close Date | - |
| Allotment Date | - |
| Refund Date | - |
| Demat Account Credit Date | - |
| Listing Date | - |
| Listing on Exchange(s) | NSE and BSE |
Imagine Marketing NUMBER OF SHARES ON OFFER
Imagine Marketing FINANCIALS
| Period | Revenue from Operations (Rs in crore) | Net Profit (Rs in crore) | Cash Flow from Operations (Rs in crore) | Free Cash Flow (Rs in crore) | Margins |
| Q1FY26 | 628.1 | 21.4 | -103.1 | -104.5 | 6.6% |
| Q1FY25 | 567.2 | -31.1 | 105.3 | 89.7 | -3.7% |
| FY25 | 3,073.3 | 61.1 | 441.6 | 392.2 | 4.6% |
| FY24 | 3,117.7 | -79.7 | 393.4 | 370.6 | 0.3% |
| FY23 | 3,376.8 | -129.5 | -18.2 | -93.9 | -1.8% |
Imagine Marketing INFORMATION ON IPO ISSUE
About Imagine Marketing
Imagine Marketing was incorporated on November 1, 2013. boAt, launched in 2015, is India’s largest branded personal audio company. It offers audio, wearables, and charging products designed for young, tech-savvy consumers. Over time, boAt has become synonymous with innovation and style in the audio category
Object of the Issue
- Funding the working capital requirements of the company
- Funding the brand and marketing expenses towards enhancing the awareness and visibility of the products and brand
- General corporate purposes
Imagine Marketing - PROMOTERS
| Name |
|---|
| Sameer Ashok Mehta |
| Aman Gupta |
| South Lake Investment Ltd |
Imagine Marketing - MANAGEMENT & LEADERSHIP
| Name | Designation |
|---|---|
| Vivek Gambhir | Chairman & Non-Executive Director |
| Sameer Ashok Mehta | Executive Director |
| Aman Gupta | Non-Executive Director |
| Anish Kumar Saraf | Non-Executive Director |
| Purvi Sheth | Independent Director |
| Aashish Ramdas Kamat | Independent Director |
| Anand Ramamoorthy | Independent Director |
| Deven Pravinchandra Waghani | Independent Director |
Imagine Marketing Book Running Lead Manager
ICICI Securities Limited
iml.ipo@icicisecurities.com
Goldman Sachs (India) Securities Private Limited
gs-imaginemarketingipo@gs.com
JM Financial Limited
boat.ipo@jmfl.com
Nomura Financial Advisory and Securities (India) Private Limited
imaginemarketingipo@nomura.com
Imagine Marketing Strengths
Indian digital-first brand
boAt, launched in 2015, focuses on audio and wearable products for India’s young, tech-savvy consumers. Its digital-first model provides a strong edge over traditional businesses, helping it scale quickly, disrupt markets, and build a powerful brand presence
Brand recognition
boAt has consistently invested in strengthening its brand by building awareness, offering high-quality and stylish products at accessible prices, and engaging consumers throughout their journey. As an Indian lifestyle and technology-focused brand, it caters to young, trend-conscious consumers with innovative, design-led products tailored to their needs
R&D & in-house engineering
Since inception, boAt has fostered a culture of innovation focused on developing quality, technology-driven products designed and engineered in India. Through in-house R&D at boAt Labs and collaborations with global tech partners, the company controls its entire product lifecycle, delivering differentiated, high-quality products at accessible prices
Imagine Marketing Risks
Depends on e-commerce industry
boAt’s business relies heavily on India’s e-commerce ecosystem and its ability to adapt to changing digital consumer behavior. While it follows an omni-channel strategy across online and offline platforms, any slowdown in e-commerce adoption, regulatory shifts, or payment disruptions could negatively impact its sales and financial performance
Consumer demand
Pricing pressure from customers, online platforms, or distributors could impact boAt’s margins and profitability. While the company differentiates its products through quality and value-driven pricing, frequent discounts and competitive market conditions may affect revenue, profits, and cash flows
Quality
boAt faces risks of product returns, refunds, recalls, or liability claims if product quality falls short of customer expectations or causes harm. Despite strong quality controls, undetected defects in design, manufacturing, or components especially in new launches could lead to replacements, refunds, and reputational or financial impact
IPO FAQs
The promoters of the company are Sameer Ashok Mehta, Aman Gupta and South Lake Investment Ltd.
The category allocation of qualified institutional buyers is 75.0%, the category allocation of non individual investors or high networth individuals is 15.0% and for retail investors it is 10.0%.