Pushp Brand (India) Ltd. IPO Details

Pushp Brand (India) was incorporated on May 21, 2020. The company is a branded packaged spices and food player offering a diversified portfolio focused on purity, consistent quality, and authenticity. It is among the fastest-growing spice companies in terms of revenue, with a CAGR of 21.3% from FY21 to FY25, and holds a strong leadership position in Madhya Pradesh, including ~20.7% value market share in spices, ~58% in packaged hing, and ~22.3% in packaged vegetarian spices in FY25

Bidding Dates
To Be Announced
Minimum InvestmentMinimum LotMaximum LotLot SizeNumber of SharesIssue Price BandPost Issue Promoter Holding %Issue SizeIPO Document
----7.4 M--₹0DRHP DOC

Pushp Brand issue details

Pushp Brand has 7.4 M shares on offer

DayRetail Individual InvestorHNI (NII) InvestorsQualified Institutional Buyers
Category Reservation35%15%50%

Pushp Brand IMPORTANT IPO DATES

Issue Open Date-
Issue close Date-
Allotment Date-
Refund Date-
Demat Account Credit Date-
Listing Date-
Listing on Exchange(s)NSE and BSE

Pushp Brand NUMBER OF SHARES ON OFFER

Total7.4 M
Fresh Issue0
Offer for Sale7.4 M
Post Issue Promoter Holding %

Pushp Brand FINANCIALS

Period Revenue from Operations (Rs in crore) Net Profit (Rs in crore) Cash Flow from Operations (Rs in crore) Free Cash Flow (Rs in crore) Margins
FY26 481.9 59.0 19.5 -49.3 17.2%
FY25 404.6 45.9 48.6 41.3 15.9%
FY24 398.2 33.3 18.2 14.5 12.3%

Pushp Brand INFORMATION ON IPO ISSUE

About Pushp Brand

Pushp Brand (India) was incorporated on May 21, 2020. The company is a branded packaged spices and food player offering a diversified portfolio focused on purity, consistent quality, and authenticity. It is among the fastest-growing spice companies in terms of revenue, with a CAGR of 21.3% from FY21 to FY25, and holds a strong leadership position in Madhya Pradesh, including ~20.7% value market share in spices, ~58% in packaged hing, and ~22.3% in packaged vegetarian spices in FY25

Object of the Issue

  • To carry out the offer for sale of up to 7,445,000 equity shares of face value of Rs 5 each by the selling shareholders
  • To achieve the benefits of listing the equity shares on the stock exchanges

Pushp Brand - PROMOTERS

Name
Mahendra Kumar Surana
Surendra Kumar Surana

Pushp Brand - MANAGEMENT & LEADERSHIP

NameDesignation
Mahendra Kumar SuranaChairman & Managing Director
Surendra Kumar SuranaChief Executive Officer & Whole-Time Director
Ruchi Rishiraj KhajanchiNon-Executive Nominee Director
Kasaragod Ullas KamathIndependent Director
Chetan Kumar MathurIndependent Director
Madhulika KatiyarIndependent Director

Pushp Brand Book Running Lead Manager

ICICI Securities Limited

pushp.ipo@icicisecurities.com

IIFL Capital Services Limited

pushp.ipo@iiflcap.com

Systematix Corporate Services Limited

pushp.ipo@systematixgroup.in

Pushp Brand Registrar to the Offer

KFin Technologies Limited

pushpbrand.ipo@kfintech.com

Pushp Brand Strengths

Diversified & expanding product portfolio

The company offers a comprehensive range of spices and adjacent food products catering to diverse culinary needs across India. Its portfolio includes pure spices (single-ingredient powders and whole spices), blended spices covering traditional, value-added, and western seasonings, as well as quick-fry and sprinkler formats, along with other products such as soya items and tea

Strength

Scalable distribution network

The company is a branded packaged spices and food player offering a diversified portfolio focused on purity, consistent quality, and authenticity. It is among the fastest-growing spice companies in terms of revenue, with a CAGR of 21.3% from FY21 to FY25, and holds a strong leadership position in Madhya Pradesh, including ~20.7% value market share in spices, ~58% in packaged hing, and ~22.3% in packaged vegetarian spices in FY25

Strength

Strong sourcing capabilities

The company’s supply chain is designed to ensure consistent quality, flexibility, scalability, and resilience while addressing seasonal availability, input price changes, and regional demand, enabling uninterrupted supply across channels. It follows a direct, origin-linked procurement model with a diversified supplier base across key spice-producing regions, aligned with harvest cycles to ensure timely sourcing of quality raw materials at competitive prices while reducing adulteration risks

Strength

Pushp Brand Risks

Raw material price volatility risk

The company’s operations are exposed to volatility in the prices and availability of raw and packaging materials, which may impact production costs and overall financial performance. Its manufacturing depends on a wide range of inputs, including spices, edible ingredients, tea, and additives sourced through an origin-linked model across India, with hing partially imported, along with packaging materials such as laminates, pouches, containers, boxes, and labels procured from third-party suppliers

Risk

Regulatory risks

The company operates under extensive food safety, packaging, health, safety, employment, and environmental regulations, and any non-compliance or regulatory changes may adversely impact its business, financial condition, and results of operations. It is governed by FSSAI and applicable Indian food laws, including the Food Safety and Standards Act, 2006 and related regulations on licensing, product standards, additives, packaging, and labelling, where non-compliance may lead to penalties, product recalls, licence suspension, or operational disruptions

Risk

Storage & handling risks

Any contamination, spoilage, mislabelling, or improper handling of products or raw materials may lead to regulatory action, reputational damage, and adverse impacts on the company’s financial performance. The company operates in an industry exposed to food safety risks such as adulteration, cross-contamination, spoilage, infestation, and labelling errors, and while it follows robust quality controls including inspections, in-process checks, batch traceability, in-house testing, and certified systems (ISO 9001, ISO 22000, HACCP), it cannot fully guarantee that such measures will always prevent failures or ensure error-free outcomes

Risk

IPO FAQs

  • The promoters of the company are Mahendra Kumar Surana and Surendra Kumar Surana.
  • The category allocation of qualified institutional buyers is 50.0%, the category allocation of non individual investors or high networth individuals is 15.0% and for retail investors it is 35.0%.