Playsimple Games Ltd. IPO Details
Playsimple Games was incorporated on November 24, 2014. The company is a global mobile entertainment firm based in India, focused on casual mobile games, with a leading position in the Indian market and significant share in global word game downloads. It operates a hybrid monetization model driven by in-app ads, purchases, and development services, leveraging data-driven strategies and LiveOps to enhance user engagement, retention, and revenue growth
| Bidding Dates |
|---|
| To Be Announced |
| Minimum Investment | Minimum Lot | Maximum Lot | Lot Size | Number of Shares | Issue Price Band | Post Issue Promoter Holding % | Issue Size | IPO Document |
|---|---|---|---|---|---|---|---|---|
| - | - | - | - | 0 | - | - | ₹31,500.0 M | DRHP DOC |
Playsimple Games issue details
Playsimple Games IPO issue size is ₹ 31,500.0 M
| Day | Retail Individual Investor | HNI (NII) Investors | Qualified Institutional Buyers |
|---|---|---|---|
| Category Reservation | 35% | 15% | 50% |
Playsimple Games IMPORTANT IPO DATES
| Issue Open Date | - |
| Issue close Date | - |
| Allotment Date | - |
| Refund Date | - |
| Demat Account Credit Date | - |
| Listing Date | - |
| Listing on Exchange(s) | NSE and BSE |
Playsimple Games NUMBER OF SHARES ON OFFER
Playsimple Games FINANCIALS
| Period | Revenue from Operations (Rs in crore) | Net Profit (Rs in crore) | Cash Flow from Operations (Rs in crore) | Free Cash Flow (Rs in crore) | Margins |
| CY25 | 2,259.8 | 359.0 | 383.2 | 380.9 | 21.9% |
| CY24 | 1,876.9 | 521.2 | 559.7 | 557.8 | 37.8% |
| CY23 | 1,837.4 | 14.9 | 367.4 | 364.8 | 27.7% |
Playsimple Games INFORMATION ON IPO ISSUE
About Playsimple Games
Playsimple Games was incorporated on November 24, 2014. The company is a global mobile entertainment firm based in India, focused on casual mobile games, with a leading position in the Indian market and significant share in global word game downloads. It operates a hybrid monetization model driven by in-app ads, purchases, and development services, leveraging data-driven strategies and LiveOps to enhance user engagement, retention, and revenue growth
Object of the Issue
- To carry out the offer for sale of equity shares of face value of Rs 1 each by the promoter selling shareholder aggregating up to Rs 3,150.00 crore
- To achieve the benefits of listing the equity shares on the stock exchanges
Playsimple Games - PROMOTERS
| Name |
|---|
| MTGx Gaming Holding AB |
| Modern Times Group MTG AB |
Playsimple Games - MANAGEMENT & LEADERSHIP
| Name | Designation |
|---|---|
| Uday Shirish Bhansali | Chairman & Independent Director |
| Yoav Ecker | Managing Director & Chief Executive Officer |
| Smita Affinwalla | Independent Director |
| Neha Rajen Gada | Independent Director |
| Anna Maria Redin | Non-Executive Director |
| Nicholas Ashley Hopkins | Non-Executive Director |
| Arnd Benninghoff | Non-Executive Director |
| Simon Lars Walther Hahn | Non-Executive Director |
Playsimple Games Book Running Lead Manager
Axis Capital Limited
playsimple.ipo@axiscap.in
J.P. Morgan India Private Limited
PlaySimple_IPO@jpmorgan.com
Morgan Stanley India Company Private Limited
playsimpleipo@morganstanley.com
Playsimple Games Registrar to the Offer
MUFG Intime India Private Limited
playsimplegames.ipo@in.mpms.mufg.com
Playsimple Games Strengths
Scalable & data-driven technology
The company’s in-house platform, Little Engine, is a modular technology system with core data, analytics, and AI capabilities that supports user acquisition, LiveOps, monetisation, and new game development. It creates a scalable, self-reinforcing ecosystem where each game and user enhances overall performance, driving continuous growth and efficiency across the portfolio
Global delivery model
The company follows an “India for the World” model, developing all content in India with a cost-efficient structure while generating significant revenue from global markets such as the United States. Supported by a skilled domestic talent pool and strong workplace culture, it maintains lower attrition and leverages India’s growing tech ecosystem to drive scalable growth and margins
Data-driven game scaling model
The company follows a repeatable, data-driven launch-and-scale playbook that leverages existing game infrastructure and mechanics to accelerate development, reduce costs, and shorten time-to-market. This approach, supported by its platform, has enabled faster game launches, portfolio expansion beyond word games, and improved user growth timelines
Playsimple Games Risks
Competition
The company operates in a highly competitive gaming industry with evolving player preferences and technology, where failure to compete effectively may impact its market share. Competition from players such as Nazara Technologies Limited, Roblox Corporation, and Take-Two Interactive Software, Inc. may affect its growth through superior offerings, innovation, or stronger financial capabilities
Seasonal business
The company experiences seasonality in its business, with fluctuations in key metrics such as eCPM and CPI, particularly during the fourth quarter due to higher advertiser demand in regions like North America. These seasonal variations may lead to volatility in revenue, costs, and overall operating performance across different quarters
Depend on IT infrastructure
The company’s operations depend on maintaining reliable and uninterrupted gaming experiences through complex IT infrastructure and third-party services such as cloud platforms and ISPs. Any outages, disruptions, or performance issues may reduce player satisfaction, harm its reputation, and adversely impact its business and financial performance
IPO FAQs
The promoters of the company are MTGx Gaming Holding AB and Modern Times Group MTG AB.
The category allocation of qualified institutional buyers is 50.0%, the category allocation of non individual investors or high networth individuals is 15.0% and for retail investors it is 35.0%.