Luxury Time Ltd. logo

Luxury Time was incorporated on August 1, 2018. The company distributes, markets, retails, and services Swiss luxury watches in India, while also supplying watch-service tools and equipment. Headquartered in New Delhi, it is supported by experienced professionals across luxury distribution, retail operations, servicing, and brand marketing

Bidding Dates
04 Dec 2025 - 08 Dec 2025
Subscription
404.2x Oversubscribed
Minimum InvestmentMinimum LotMaximum LotLot SizeNumber of SharesIssue Price BandPost Issue Promoter Holding %Issue SizeIPO Document
₹249,6002216002.3 M₹78 - ₹8268.43 %178.2 M - 187.4 MRHP DOC

Luxury Time IPO SUBSCRIPTION STATUS

08 Dec '25
Total404.2x
Retail Individual Investor783.4x
HNI (NII) Investors620.06x
Qualified Institutional Buyers74x

Luxury Time IPO overall subscription rate was 404.2 times the total available shares

Luxury Time IPO retail subscription rate was 783.4 times in the retail segment

Luxury Time IPO non-institutional investor subscription rate was 620.06 times in the non-institutional investor category

Luxury Time IPO Qualified Institutional Bidder subscription rate was 74 times the available shares for Qualified Institutional Bidder

DayRetail Individual InvestorHNI (NII) InvestorsQualified Institutional Buyers
Category Reservation35%15%50%
08 Dec 2025
(Day 3)
783.4x620.06x74x
05 Dec 2025
(Day 2)
127.07x68.23x-
04 Dec 2025
(Day 1)
22.14x10.06x-

Luxury Time FINANCIALS

Period Revenue from Operations (Rs in crore) Net Profit (Rs in crore) Cash Flow from Operations (Rs in crore) Free Cash Flow (Rs in crore) Margins
H1FY26 24.9 2.0 -1.9 -2.0 11.8%
FY25 60.3 4.2 -0.3 -1.0 10.1%
FY24 50.2 1.9 2.7 2.7 6.1%
FY23 52.8 2.6 -1.2 -1.3 7.6%

Luxury Time IPO SUBSCRIPTION STATUS DETAILS

Luxury Time had 2.3 M shares on offer

Luxury Time IPO offer price was in the range ₹78 - ₹82

Luxury Time IPO minimum Investment was249600

Luxury Time IPO issue size was ₹ 178.2 M - ₹ 187.4 M

Luxury Time had a minimum lot size of 1600 Shares per application

Luxury Time NUMBER OF SHARES ON OFFER

Total2.3 M
Fresh Issue1.8 M
Offer for Sale456.0 K
Post Issue Promoter Holding %68.43 %

Luxury Time IPO IMPORTANT DATES

Issue Open Date04 Dec 2025
Issue close Date08 Dec 2025
Allotment Date09 Dec 2025
Refund Date10 Dec 2025
Demat Account Credit Date10 Dec 2025
Listing Date11 Dec 2025
Listing on Exchange(s)BSE
Luxury Time Allotment StatusExchange/ Registrar

Luxury Time IPO subscription opened on 04 Dec 2025, and closed on 08 Dec 2025

IPO allotment for Luxury Time was finalized on Tuesday, 09 Dec 2025

IPO listing for Luxury Time was on BSE on Thursday, 11 Dec 2025

Luxury Time IPO LISTING GAINS

Issue Price (adjusted)82.0
Listing Open Price155.8
Listing Close Price163.6
Listing Gain%90.0%
Current Gain%-25.6%

Luxury Time Peer

StockStock PriceMarket Cap (Rs crore)PE TTMPEG TTMPS TTMROE%ROA%Annual Revenue (Rs crore)Annual Revenue Growth %Annual Net Profit (Rs crore)Annual Net Profit Growth %EPS TTMEPS TTM Growth %
Luxury Time Ltd.6150.49.10.30.81511.560.3-0.85.531.86.731.8
Vedant Fashions Ltd.535.413007.833.7-13.68.919.113.215293.9375.5-3.315.9-2.5
Aditya Birla Lifestyle Brands Ltd.80.79854.5560.31.112.128480.97.21711871.4189.8
Aditya Vision Ltd.627.18098.258.322.8177.92681.518.3116.910.810.829.2
Electronics Mart India Ltd.192.67410.635.90.40.96.62.87191.43.1107.1-33.15.488.8
Ethos Ltd.2613.36992.667.35.546.44.31658.43094.8-1.638.812.3

Luxury Time INFORMATION ON IPO ISSUE

About Luxury Time

Luxury Time was incorporated on August 1, 2018. The company distributes, markets, retails, and services Swiss luxury watches in India, while also supplying watch-service tools and equipment. Headquartered in New Delhi, it is supported by experienced professionals across luxury distribution, retail operations, servicing, and brand marketing

Object of the Issue

  • Funding capital expenditure towards setting-up of 4 new retail stores
  • Funding working capital requirements
  • General corporate purposes

Luxury Time - PROMOTERS

Name
Ashok Goel
Pawan Chohan

Luxury Time - MANAGEMENT & LEADERSHIP

NameDesignation
Ashok GoelChairman & Managing Director
Pawan ChohanWhole Time Director
Masha GoelNon – Executive Director
Nanika ManglaIndependent Director
Varun KumarIndependent Director

Luxury Time Lead Manager to the issue

GYR Capital Advisors Private Limited

luxury.ipo@gyrcapitaladvisors.com

Luxury Time Registrar to the issue

MAS Services Limited

ipo@masserv.com

Luxury Time Strengths

Comprehensive after-sales service ecosystem

The company has built a strong after-sales service ecosystem supported by two company-owned service centers and 20+ authorized centers across India, ensuring wide coverage with consistent service quality. All centers use OEM-approved tools, follow standardized training and audits, and are backed by a centralized spare-parts system, enabling efficient repairs and high customer satisfaction

Strength

Wide retail & distribution network

The company has built a strong and expanding retail and distribution network with 70+ points of sale across major metro and Tier-1 cities, ensuring high brand visibility and premium customer access. Its presence in luxury malls, high streets, and select partner outlets—along with exclusive positioning and curated partnerships—strengthens brand equity and provides a clear competitive edge in the Indian luxury watch market

Strength

Collaborations with global luxury brands

The company holds exclusive distribution rights in India for several Swiss luxury watch brands, managing import, marketing, retail, and after-sales services while supporting brand positioning through PR and joint ventures for mono-brand boutiques. These long-term agreements, backed by territorial rights and strict brand standards, give the company a strong competitive edge and solidify its role as a trusted partner in India’s luxury watch market

Strength

Luxury Time Risks

Distribution rights

The company is the authorized distributor in India for Swiss luxury watch brands like TAG Heuer, Zenith, Bomberg, Exaequo, and precision tool brands such as Bergeon and Horotec, strengthening its market position. However, these distribution rights are not guaranteed, and any change by brand owners could increase competition and negatively affect the company’s business and financial performance

Risk

Regulatory risks

The company relies heavily on imports from Switzerland, and watches currently attract around 20% basic customs duty along with IGST and other levies. Any increase in these duties or new regulatory charges could significantly raise procurement costs, affect pricing and margins, and negatively impact the company’s financial performance

Risk

Employee misconduct or errors

The company faces risks from employee misconduct or errors, which may be difficult to detect and could lead to financial losses, legal issues, or reputational harm. While no such incidents have affected the company in the past, any future occurrence could negatively impact its operations and performance

Risk

IPO FAQs

  • This IPO consists of an offer for sale of up to Rs 3.7 crore, of 456,000 shares. It also consists of a fresh issue of Rs 15.0 crore.
  • The promoters of the company are Ashok Goel and Pawan Chohan.
  • The category allocation of qualified institutional buyers is 50.0%, the category allocation of non individual investors or high networth individuals is 15.0% and for retail investors it is 35.0%.
  • The price band of the IPO is Rs 78.0 - 82.0.
  • The IPO application opens on Dec 04, 2025 and closes on Dec 08, 2025.
  • The minimum lot size for the IPO is 3200. The maximum lot size for the IPO is 3200.
  • For all category investors, the minimum application amount for this IPO is Rs. 249,600.0, the maximum value for this IPO is Rs 262,400.0.
  • This IPO will be allotted on Dec 09, 2025.
  • The refund will be credited to your account on Dec 10, 2025.
  • The allotted shares will be credited to your demat on Dec 10, 2025.
  • Luxury Time Ltd.’s shares listed on the stock exchanges on Dec 11, 2025.